To rule the smartphone market in India, Sony India has appointed Bollywood heartthrob Gorgeous Katrina Kaif as the brand ambassador for it’s Xperia range of smartphones. Sony has signed the agreement for two years initially with the Bollywood celebrity and Kaif will be seen endorsing Xperia starting March, 2013. (The Hindu)
Actress Katrina Kaif is the most famous youth icon today so no doubt this will must boost the brand’s visibility in India. Sony to invest Rs 300 crore in FY’13 for marketing its Xperia range.
At last I would like to say that Today’s most popular youth icon Katrina Kaif will be the game changer fro Sony. What you think? Please be open to give your view.